Castal Ghef communication and merchandising

A local soccer team had lost its main sponsor and so decided to organize a summer tournament involving other professional teams of the area in order to raise funds that would allow its enrollment in the following years’s championship.

 

Communication was made easy and bold.  It involved both paper material, such as posters and flyers, and a strong use of social media to get people of all ages involved, from youngsters to the elderly (all very keen on watching soccer games over here).

 

Pins, posters and tees were printed to be sold during each match to help in the fund gathering attempt.  But lets face it, beer and piadina turned out to be the real best sellers.

 

 

 

 

 

 

 

Gianluca_Gimini_Castal_Ghef_001

 

Gianluca_Gimini_Castal_Ghef_002

 

Gianluca_Gimini_Castal_Ghef_003

 

 

 

 

 

Gianluca_Gimini_Castal_Ghef_004

 

 

 

 

 

Gianluca_Gimini_Castal_Ghef_005

 

 

 

 

 

Gianluca_Gimini_Castal_Ghef_006

 

Gianluca_Gimini_Castal_Ghef_007

 

Gianluca_Gimini_Castal_Ghef_008

 

Gianluca_Gimini_Castal_Ghef_009

 

Gianluca_Gimini_Castal_Ghef_009B

 

Gianluca_Gimini_Castal_Ghef_010

 

Gianluca_Gimini_Castal_Ghef_011

 

Gianluca_Gimini_Castal_Ghef_012

 

Gianluca_Gimini_Castal_Ghef_013


share on facebook