Valerio Baroncini business card
Probably one of the most unconventional communication projects I have ever dealt with. Valerio Baroncini is the chief news editor of a well known Italian newspaper. He requested a special business card¬†to hand out only in certain occasions together with his official one. The requests for this special card included adding additional and more private contact information and also obtaining¬†a sleek design with a luxury feel.¬†
Not being this an official card from the newspaper, the corporate logo was not included in the design. As a matter of fact the style chosen to write the name of the newspaper plays on the principle of ¬†“past experience” codified inside¬†the Gestalt theory: you read it correctly only if you have heard the name before (which in this case is¬†expected from any person who has lived in Italy).
A feature I decided to add is the possibility of cutting the card into a square as shown below:¬†information was layed out in such a way that this operation causes to¬†exclude all¬†references to the paper leaving only Valerio’s personal information.